Top travel mobile experiences almost as good as traditional sites
- Mobile Apps
May 06, 2015
The mobile experience of the world’s top travel brands is almost as good as the experience offered on desktop sites.Mobile search and search results have seen a significant increase in overall satisfaction wave on wave. Higher quality images and better clarity of pricing are the two main drivers behind higher satisfaction rates for search results on a mobile, while a wider range of search options is behind the rise in satisfaction when searching for holidays or flights on a mobile device.
Booking.com continues to lead the multichannel travel experience with a consistently strong score across all three digital touch points. Booking.com offers a well optimised experience across all devices and users particularly liked the site’s dynamic pop-up messages with latest price trends or booking information, as well as speedy search results.
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