Priceline.com unveils new “Tonight-Only” search
- Travel solutions
Jul 28, 2015
In response to a growing number of mobile-savvy travel planners and bookers, Priceline.com is launching an updated “Tonight-Only Deals” mobile booking platform, with an enhanced search option and expanded list of participating hotels. Tonight-Only Deals offer consumers fully revealed details such as name of hotel, price, location, star and guest ratings and amenities. The new search feature will allow consumers to easily search for Tonight-Only Deals by sorting them to the top of the list.
According to new research commissioned by the brand, twice as many Americans today are using mobile travel apps to book hotel accommodations compared to 2013*, and more than one third (35%) are doing so on a frequent basis. As travelers become increasingly more comfortable booking same-day hotels via travel apps, Priceline.com is making it easier for customers to find these savings by creating a more streamlined experience. With over 1,000 new properties recently added, Tonight-Only Deals product now features 4,000+ mobile-exclusive hotel deals up to 40 percent off.
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