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Images directly impact hotel conversion, says Expedia

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Images directly impact hotel conversion, says Expedia

Every picture tells a story which “profoundly” impacts the opinions that online shoppers have of hotels, according to research commissioned by online travel agent Expedia. The research, which used electromyography (a technique for evaluating the electrical activity produced by skeletal muscles) to gauge shoppers’ eye gaze and facial expressions, discovered that several types of images and image attributes consistently evoked emotional reactions in online shoppers.

ExpediaNew
Rooms with windows overlooking an attractive visual scene such as a landmark or beach evoke the most delight in online shoppers and help shoppers see themselves in the context of their trip.Expedia Partner Central, an interactive engagement tool for hoteliers, can help hotel owners gauge if their properties require additional images with three different scores, showing green yellow or red to rate their images.

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