Business, Leisure Mobile Bookings Increasing
- Tourism Trends
Aug 20, 2015
Transient bookings (business and leisure) in 25 major North American markets increased across online travel agencies (OTAs), official hotel websites and GDS channels, compared to the second quarter of 2014. OTA bookings increased by 9.7 percent, year-on-year, while bookings through hotel websites and GDS channels increased by 5.8 percent and 2.2 percent, respectively, according to the review.
Average daily rate (ADR) across all channels increased by 4.4 percent, compared to the second quarter of 2014. Interestingly enough, the GDS channel experienced the most growth in ADR among all channels (up 4.9 percent), a positive sign for traditional travel agents. TravelClick expects to see “similar booking patterns” by the time the third quarter comes to a close. Based on reservations that are currently on the books, transient ADR is up for all channels (4.7 percent increase). That includes an uptick across Hotel Direct (up 5.6 percent), GDS (4.6 percent), OTAs (3.9 percent), official hotel websites (3.8 percent) and CRO (3.8 percent).
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